BIG is the autonomous organisation dedicated to supporting and promoting the interests of individuals involved in any aspect of business intelligence and market research. All membership interests are represented - whether as information users or suppliers.
It provides a platform to reflect business intelligence and research issues for all those with shared interests, and to develop networking opportunities. Through the various media of newsletters, seminars, conferences and web-based communications, current and impending issues are reviewed and discussed.
Collectively, BIG champions the cause of better business research within the highest executive levels of organisations representing all market sectors. The annual conference is established as the leading opportunity to review strategic positions within the business intelligence community.
Membership is open to all, without pre-qualification, except that members agree to abide by the professional code of conduct, adopted from the MRS (Market Research Society) and ESOMAR organisations.
BIG represents over 300 companies, based mainly in the UK but operating worldwide.
Members get the benefits of reciprocal arrangements with the MRS, other specialist research organisations, and like-minded interest groups within the broader marketing arena.
Please note that to gain access to the BIG membership list and Knowledge Centre, members must log into the BIG website - these areas are ONLY accessible to BIG members.