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Tuesday, 06 June 2017 12:00

Through the looking glass Featured

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How does MRX marketing measure up?   In a 'poacher turned gamekeeper' article, this month Lucy Davison, MD of Keen as Mustard Marketing takes a look at how well market research agencies learn from their own advice when marketing themselves.
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                        This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the the implications of the new GDPR legislation - and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending change in legislation which looks likely to have…
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  Claire Labrum of Strictly Financial takes a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents.   Trust is fundamental to human interactions – we want to trust the people with whom we are dealing to deliver on the promise. Consumers are…
Tuesday, 07 March 2017 09:19

Always give a little more than you promise

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                                                                              Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents.    As a service industry Market research is the key mechanism to understanding the customer.   Many large Market Research companies have their own in-house Fieldwork departments but small companies rely on independent dedicated Fieldwork companies.   Under the Market Research Society Code…
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Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging social trends. Learning how to deal with the "new generation" of customers, partners, investors and employees is…
Thursday, 05 January 2017 10:22

Sampling in the Digital Age

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Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology...   A lot has changed since the early days of online market research and sampling.   As with any industry, technology and user behavior have been the driving force. In this post, we take a look back at the evolution of online sampling and what we have learned…
Thursday, 05 January 2017 10:11

Trump: A triumph of emotion led marketing over reason

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I recently came across a quote by Walter Landor: “Products are built in the factory, brands are created in the mind.” Focussing specifically on the latter part of that sentence, I wondered how true that held for the Trump ‘brand’. The use of the word ‘mind’ suggests thought & logic to me. I hasten to add that I’m not suggesting that these were absent in…
Monday, 05 December 2016 10:22

Automation and CATI

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Automation and CATI; a match made in…the future? We live in an increasingly automated digital world. More and more often company agents are being cut out of the purchasing processes to provide seamless services across many consumer sectors, often increasing profitability as a happy by-product. This same trend is reflected in market research with digital data collection and self-service fieldwork touted as a key movement…
Friday, 04 November 2016 12:17

In hindsight, who was right?

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On June 23rd 2016 the UK referendum resulted in a vote to leave the EU.  In a recent, highly entertaining talk for BIG, Dave Skelsey from Strictly Financial took a look back at the histrionics of both sides of the Brexit debate and reviews whether, and to what extent, their warnings and assurances have come true.  Dave has turned his talk into a penetrating article,…
Tuesday, 11 October 2016 14:24

Brexit means ...what exactly

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At the September BIG Forum, Dave Skelsey of Strictly Financial presented ‘Brexit means…what, exactly?’  Read Damon Thomas' roundup of the evening.   The conclusion after a healthy debate with a panel including Debrah Harding, MD, MRS and Giles Finnemore, outgoing Chair of AURA (Association of Users of Research Agencies) was very much that we simply ‘Do not Know’. I could stop this blog now and…
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  • Jigsaw Research Ltd
    Jigsaw Research Ltd Jigsaw Research is a qualitative and quantitative market research agency with an exclusively senior team. We provide perceptive counsel and genuine, sector-specific insight for our…

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