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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • BPRI
    BPRI BPRI is a research-based consultancy offering a portfolio of services with a strategic business issue focus: * Corporate Reputation and Branding * B2B Strategic Marketing…

BIG Events

  • London Forum session 2016-17
    The remaining date for the London Forum session 2016-17 is: Tuesday May 16, 2017 - Andy Cooper of Thinktank on international qualitative B2B research.   BIG Forum is part of…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…
  • BIG Forum May 16th: The Power of International B2B Qual
    The Business Intelligence Group presents our final Forum meeting of the current session, on May 16th: The Power of International B2B Qual (and why it's worth doing properly) Andy Cooper…

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