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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Illuminas
    Illuminas In 2012 Illuminas won the prestigious Commercial Context Award at the AURA annual awards. According to AURA the award is given to an agency that…

BIG Events

  • London Forum session 2016-17
    Remaining dates for the London Forum session 2016-17 are as follows:February 7, 2017 -  Alex Johnston of Jigsaw Research on how market research can meet the needs of SMEs. April…
  • BIG Regional Forum 30th March
    The Business Intelligence Group presents the first BIG Regional Forum of the year, on Thursday 30th March to be held at Mustard, 3rd Floor, 56 Princess Street, Manchester M1 6HS.…
  • BIG Forum April 4th 2017: Data Protection - Are you ready for the GDPR?
    For our Forum on April 4th, we are presenting a session on the subject of data protection and, in particular, on the GDPR and its implications for market researchers in…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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