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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Viewpoint Field & Studios
    Viewpoint Field & Studios Reliable, flexible, professional. If these are the qualities you are looking for in a market research field agency and viewing studios, speak to us at…

BIG Events

  • London Forum session 2016-17
    Dates for the London Forum session 2016-17 are as follows:November 29, 2016 -  Nick Thomas of MrWeb will chair a panel discussion on how British firms are getting involved in…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…
  • BIG Forum November 29th - the big data revolution
    The next BIG Forum session is on November 29, 2016 when  Nick Thomas of MrWeb will chair a panel discussion on how British firms are getting involved in the big…
  • ICG Webinar Thursday 1st December: Life by Powerpoint - A Masterclass
    BIG Members are invited to join the ICG webinar on Thursday December 1st: Life by PowerPoint - a Masterclass. For more details click on this link:  http://theicg.co.uk/event/3000296/life-by-powerpoint-a-masterclass-  

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